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Society & Culture - Year 12: Women in Advertising

Subject guide to support Year 12 Society & Culture

Breaking the stereotype

Content warning: the YouTube clip below features references to rape and some explicit language.

Women and Advertising

Nike's Women-focused ad campaigns


Below are the three final videos from the NikeWomen channel, all published on March 6 2017.

Their targets are, respectively, a Turkish audience, a Russian audience, and finally, a Middle Easterm/Arabic audience. However, these are not the original videos; those were released in February 2017. These are the ones with subtitles for an English speaking audience, perhaps because the originals proved so popular, eg. the original Russian video has had close to 10 million views.